Mini Game Analytics

This guide provides a centralized reference for your mini game's performance analytics, designed to help you track and interpret key metrics. It details the specific data modules across monetization, promotion, and operations to help you understand user behavior and revenue performance. All analytics modules can be found on your app page in the Developer Portal.

Available analytics modules

The developer platform offers analytics for the following modules found on your app page:

Overview analytics

The Overview page of your app provides a dashboard of your mini game's main daily metrics.

You can further refine your results by setting the Date Range and Region filters.

For more detailed analytics, click the Go to Analytics button. This will navigate you to the overall analytics page for your app.

Monetization analytics

Data for in-app purchases (IAPs) and in-app ads (IAAs) are available on your app's Monetization page. IAP analytics allow you to track both users and orders, while IAA analytics display metrics for overall ad performance.

In-App Purchases

To find IAP analytics on your app page:

1. Navigate to the Monetization page from the sidebar.
2. Click the In-App Purchases (IAPs) tab.

Choose what type of data you want to view by switching the toggle between Users and Orders. For both types of data, you can refine your results by setting the filters:

• Date range
• Operating system
• Region

User analytics

User analytics provides data on users who have made purchases in your mini game.

Click on any one of the metrics to view it in line graph form. You can also download the data by clicking the Download button in the corner of the graph.

Order analytics

You can also analyze aggregate data for transactions.

Click on any one of the metrics to view it in graph form.

• GMV and Average GMV are viewable as a line chart or a pie chart.
• Total orders lets you view the top 10 most ordered products.

You can download the data by clicking the Download button in the corner of the graph.

In-App Ads

To find IAP analytics on your app page:

1. Navigate to the Monetization page from the sidebar.
2. Click the In-App Ads (IAAs) tab.
3. Click the Analytics toggle.

Refine your results by setting the filters:

• Date range
• Ad placements (individual ad placements, all ad placements, rewarded ads, or interstitial ads)
• Region

Click on any one of the metrics to view it in graph form. You can download the data by clicking the Download button in the corner of the graph.

Promotion analytics

Data for promotional tools like For You feed ads and For You feed cards is also available.

For You feed ads

For You feed ads can be configured through TikTok Ads Manager (TTAM), which is separate from the Developer Portal. TikTok for Developers reports data by calendar day only. Since TikTok Ads Manager data reporting supports multiple time windows, select calendar day in TTAM to ensure consistent results.

To find For You feed ad analytics on your app page:

1. Navigate to the For You feed ads page from the sidebar, under Promotion.
2. Click the Analytics tab.

Switch the toggle to reflect the type of data you want to see:

• Overview: Overview of ads spend, activated users, and paid traffic revenue.
• First-day activation: Data for users activated on the same day after clicking a paid ad.
• History activation: Data for users who launched the game for the first time in 30 days after watching an ad before reporting day and are still active on reporting day.

Refine your results by setting the filters:

• Date range
• Operating system
• Region

Click on any one of the metrics to view it in graph form. You can download the data by clicking the Download button in the corner of the graph.

Overview

First-day activation

History activation

History activation has an additional filter that lets you include or exclude first-day activated users.

For You feed cards

To find For You feed card analytics on your app page, navigate to the For You feed cards page from the side bar, under Promotion.

Refine your results by setting the filters:

• Date range
• Region

View data for the following:

Operation analytics

Operational analytics for your mini game contains data on both users and app performance.

To find operational analytics on your app page, click the Analytics tab on the sidebar. Then make sure the toggle is set to your desired data type: Users or Performance.

User analytics

User analytics contains the following categories:

• Behavior
• Retention
• Profile
• Device
• Source

Each category allows you to refine your results by setting the filters:

• Date range
• Operating system
• Region
• User type (Retention, Profile, and Device only. Selectable options depend on the category.)

Behavior

Retention

Retention is the number of users who remain active for however many days since their first game launch. Select the retention period you want to display data for:

• 1-day
• 7-day
• 14-day
• 30-day

Profile

Profile analytics contain data for the following:

• Gender
• Region

Device

Device analytics contain data for the following:

• Brand
• Model
• TikTok app version

Source

Analytics regarding where users enter the game.

• New users
• Launch sessions
• Average duration per session

Performance analytics

Track your app's launch speed and success rate in the performance analytics section.

Refine your results by setting the filters:

• Date range
• Operating system
• Region

Displayable metrics are defined below.