For You Feed Cards

A For You feed card is a promotional card that is shown to users on the TikTok For You feed. Promotional cards can boost user retention and increase daily active users (DAU). You can configure these cards by uploading assets to your app page on the Developer Portal.

Upload assets to configure promotional cards

For You feed cards will only be pushed to users after you have submitted at least one promotional card asset on your app page. To configure For You feed cards, go to your app page on the Developer Portal.

Previously played card assets

This type of card is displayed to users who have played your game on TikTok at least once and encourages return visits.

1. Navigate to the For You feed cards page from the sidebar, under Operation.

1. Upload at least one asset on the For You feed cards page. You can upload up to three assets. The card will automatically rotate between the uploaded assets. Assets must meet the following requirements and adhere to our community guidelines:
• Supported formats: PNG, JPEG, JPG
• Size: 360 × 360 px, up to 5 MB
• No rounded corners, watermarks, or QR codes
• Must not infringe IP or contain illegal content
2. After uploading your assets, click the Save button.
3. When you are ready, click the Submit button and TikTok will review your application. The review process may take up to one hour.
• Approved: The asset has passed review and will be shown to users as promotional card. You can click the Edit button to swap the asset as desired, but note that the new asset must undergo review.
• In Review: The image is currently under review. The review process typically takes up to one hour.
• Rejected: The asset was rejected. This is typically due to community guidelines violations. Please replace the asset and try again.

Promotional card analytics

After at least one asset has been submitted and approved, you can view the data from a specified time range at the bottom of the For You feed card page to support your promotional strategy and iteration. Data is refreshed every day.

When reviewing analytics, consider the following:

1. If the card click-through rate is too low, you will see a reminder to replace the asset. To avoid user misbehavior, materials with a low click-through rate will receive less exposure. Please ensure the quality of your materials.
2. Due to TikTok's data and privacy policies, data with fewer than 1,000 U.S. users will not be shown.

Frequently asked questions

How are multiple promotional cards displayed?

• Traffic will be evenly distributed among the promotional cards.

Which users will see the card in the For You feed?

• It depends on the push algorithm. Most users who have played the game will see the card. However, to avoid harassment, the push frequency also depends on the user's click-through rate.

Why is the daily active users (DAU) source in the data analysis module inconsistent with that in the overall game data dashboard?

• Users may exit the game during the loading process. To help you focus on asset iteration, we only display data related to users' card-clicking behavior, excluding subsequent actions such as completed loading. If you need this part of the data, check the Analytics dashboard on the For You feed cards page.

What are the image review guidelines?

• Please refer to the TikTok Community Guidelines. To appeal review results, reach out to your operations representative at TikTok or submit a support ticket.