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Get Ad Details

Use POST /v2/research/adlib/ad/detail/ to get ad details.

HTTP URL	https://open.tiktokapis.com/v2/research/adlib/ad/detail/
HTTP Method	POST
Scopes	research.adlib.basic

Request

Headers

Key	Type	Description	Example	Required
Authorization	string	The token that bears the authorization of the TikTok user, which is obtained through /v2/oauth/token/.	Bearer clt.example12345Example12345Example	true
Content-Type	string	Indicate the original media type of the resource.	application/json	true

Query parameters

Key

Type

Description

Example

Required

fields

string

The requested fields:

ad.id
ad.first_shown_date
ad.last_shown_date
ad.status
ad.status_statement
ad.videos
ad.image_urls
ad.reach
advertiser.business_id
advertiser.business_name
advertiser.paid_for_by
advertiser.follower_count
advertiser.avatar_url
advertiser.profile_url
ad_group.targeting_info

ad.id,ad.first_shown_date,ad.last_shown_date

true

Body

Key	Type	Description	Example	Required
ad_id	i64	The ad ID.	104836593772645	false

Request example

curl -L -X POST 'https://open.tiktokapis.com/v2/research/adlib/ad/detail/?fields=ad.id,ad.first_shown_date,ad.last_shown_date' \
-H 'Authorization: Bearer clt.example12345Example12345Example' \
-H 'Content-Type: application/json'
--data-raw '{
   "ad_id": 104836593772645
}'

Response

Key	Type	Example
data	AdDetailData	See the response example below.
error	ErrorStructV2	See the response example below.

Response example

{
   "data": {
      "ad": {
         "first_shown_date": 20210101,
         "id": 1923845247192304,
         "image_urls": [
            "https://asdfcdn.com/17392712.jpeg?x-expires=1679169600\u0026x-signature=asdf"
         ],
         "last_shown_date": 20210101,
         "status": "active",
         "videos": [
            {"url": "https://asdfcdn.com/..../127364jmdfjsa93d8cn30dm2di/?mime_type=video_mp4"},
            {"url": "https://asdfcdn.com/..../1kmeidhfb38u21nd82hsk389fd/?mime_type=video_mp4"}
         ],
         "reach": {
            "unique_users_seen": "30K",
            "unique_users_seen_by_country": {
               "GB": "18K",
               "IT": "12K"
            }
         },
         "rejection_info": {
             "affected_countries": ["FR", "IT"] 
         }
      },
      "ad_group": {
         "target" {
            "number_of_users_targeted": "50K",
            "country": ["IT", "GB"],
            "age": {
               "13-17": false,
               "18-24": false,
               "25-34": false,
               "35-44": true,
               "35-44": true,
               "55+": true,
            },
            "gender": {
               "female": true,
               "male": true,
               "other_genders": true
            },
            "audience_targeting": "No",
            "video_interactions": "Entertainment",
            "creator_interactions": "Talent",
            "interest": "News & Entertainment, Business Services"
         }
      },
      "advertiser": {
          "business_id": 1755645247067185,
          "business_name": "Awesome Co.",
          "country_code": "US",
          "paid_by": "Awesome Co.",
          "tiktok_account": {
            "avatar_url": "https://asdf.tiktokcdn.com/1736254.jpeg?x-expires=1679169600\u0026x-signature=asdf",
            "follower_count": 26374,
            "profile_url": "https://www.tiktok.com/@awesome_co"
          }
      }
   },
   "error": {
      "code": "ok",
      "http_status_code": 200,
      "log_id": "202207280326050102231031430C7E754E",
      "message": ""
   }
}

Data structures

GetAdDetailData

Key	Type	Description	Example
advertiser	Advertiser	The advertiser metadata.
ad_group	AdGroup	The ad group metadata.
ad	Ad	The ad metadata.

Advertiser

Key	Type	Description	Example
business_id	i64	The advertiser's business ID.	1755645247067185
business_name	string	The advertiser's business name.	Awesome Co.
country_code	string	The advertiser's country in the format of a two-letter code defined in ISO 3166-1.	US
paid_by	string	The advertiser's funding source.	Awesome Co.
tiktok_account	TikTokAccount	The advertiser's TikTok account information.	See example in TikTokAccount table

TikTokAccount

Key	Type	Description	Example
profile_url	string	The advertiser's TikTok profile link.	https://www.tiktok.com/@awesome_co
avatar_url	string	The advertiser's TikTok avatar link.	https://asdf.tiktokcdn.com/1736254.jpeg?x-expires=1679169600&x-signature=asdf
follower_count	i64	The advertiser's TikTok follower count.	26374

AdGroup

Key	Type	Description	Example
targeting_info	TargetingInfo	The targeting of this ad group.	See example in Targeted table

TargetingInfo

Key	Type	Description	Example
number_of_users_targeted	string	The total number of users targeted.	"20K"
country	list<string>	The targeted countries.	["FR", "GB"]
age	map<string,bool>	The targeted ages.	{ "13-17": false, "18-24": false, "25-34": false, "35-44": true, "35-44": true, "55+": true, }
gender	map<string,bool>	The targeted genders.	{ "female": true, "male": false, "unknown": true }
audience_targeting	string	A flag that indicates if the user is part of an audience list uploaded by the advertiser.	"Yes"
video_interactions	string	The list of video categories that the user engaged with	"Entertainment"
creator_interactions	string	The list of creator categories based on how the user followed or viewed creators	"Talent"
interest	string	The list of interest categories that the viewers of this ad were grouped into	"News & Entertainment, Business Services"

Key	Type	Description	Example
id	i64	The ad ID.	1923845247192304
first_shown_date	string	The first day when this ad was shown.	20210101
last_shown_date	string	The last day when this ad was shown.	20210101
status	string	The audit status of this ad: active or inactive.	active
ad_videos	list<AdVideo>	The list of videos.
image_urls	list<string>	The image URL list of this ad.	[ "https://asdfcdn.com/17392712.jpeg?x-expires=1679169600\u0026x-signature=asdf" ]
reach	Reach	The audience of this ad group.	See example in Reach table
rejection_info	RejectionInfo		See example in RejectionInfo

AdVideo

Key	Type	Description	Example
url	string	The video url of this ad.	https://asdfcdn.com/..../127364jmdfjsa93d8cn30dm2di/?mime_type=video_mp4

Reach

Key

Type

Description

Example

unique_users_seen

string

The total number of unique users who have seen this ad.

10K

unique_users_seen_by_country

map<string,string>

The total number of unique users who have seen this ad in each country.

{

"GB": "13K",

"IT": "12K"

}

ErrorStructV2

Key	Type	Description	Example
code	string	The error category in string.	ok
message	string	The detailed error description.
log_id	string	The unique ID associated with every request for debugging purposes.	202207280326050102231031430C7E754E
http_status_code	i32	The http status code.	200

RejectionInfo

Key	Type	Description	Example
reasons	list<string>	The reason that an ad has been rejected, when applicable.	["The product/service promoted on the ad/landing page belongs to a prohibited industry of the targeted location(s) in your ad when we take our own business evaluation, user experience and the value of advertisement impact, etc. into consideration."]
affected_countries	list<string>	The affected region(s), if any, where the listed rejection reasons may apply to the ad. If an ad is rejected but no affected regions are specified, it may be rejected in all applicable regions.	["Austria", "Belgium"]
reporting_source	string	The reporting or detection source that led to the ad's rejection(s), when applicable.	Users and third parties can report policy violations to us. We have detected this policy violation based on a report that the content violated our Advertising Policies.
automated_notice	string	The notice that describes when TikTok's moderation decision relied on automated measures. This field returns a null value if the decision was based on a manual review.	We have used automated measures in making this decision.