Creator Videos

Overview

The Mini Game Gaming Incentive Program (GIP) is TikTok's game content marketing matchmaking platform that connects game developers with content creators to produce promotional videos for mini games. Through this program, developers can publish promotional tasks, creators can accept tasks and create game videos, and influencer videos can feature conversion components and specific hashtags.

The platform amplifies content reach through brand advertising, enables audience expansion beyond existing user groups, and provides comprehensive full-funnel marketing measurement reports. These capabilities enhance brand advertising conversion efficiency and make campaign performance transparent and measurable.

Program value proposition

GIP helps games increase content volume on TikTok, expand user scale and engagement, and build a high-quality game content ecosystem.

Why choose the Gaming Incentive Program?

Access to quality creators

Reach a vast pool of platform creators and harvest rich content creativity. The program provides:

• 320,000+ global partner creators who have published content
• 2 million+ approved total submissions
• 5 billion+ total video views

The rapid development of the partner ecosystem enables more native creators to participate in gaming global marketing activities. Top creators, mid-tier creators, and emerging creators provide tiered influence, improve content infrastructure, and comprehensively enhance game content supply.

Creator categories extend beyond gaming to include animation, comedy, and editing as the three most popular creative fields, plus sports, music, sitcoms, and other popular generalized categories that help games reach new audiences.

Global market coverage

GIP has become essential for game content marketing on TikTok, with:

• 1 new game partner project launched daily on average
• 10 million+ average exposures per campaign
• 35,000 influencer submissions per game on average
• 10 countries and regions covered by end of 2025, encompassing most game marketing markets that advertisers focus on

One-stop content marketing

The order placement process supports diverse settlement methods and customized bidding:

• Tiered pricing based on creator follower levels to maximize cost-effectiveness
• Multiple fixed entry points including TikTok Studio with 100,000+ daily page views in the task hall
• Complex processes including content moderation, billing, settlement, and payment all hosted on the platform
• Creative materials can be authorized for advertising placement scenarios

Supported regions

Marketing strategies

CPM Tasks

Task publishing

Creator outreach

Content creativity and moderation

Effect Recovery

CPA task

Task setup logic similar to CPM tasks but billed as CPA (cost per acquisition of converted users) or CPS (revenue sharing).

Leaderboard events

Order placement process

Step 1: Onboard to advertiser backstage

Register vendor platform account

1. Open the backend address and choose to register on the login page.
2. Fill in registration information according to requirements.
3. Complete CAPTCHA verification to finish registration and log in directly.
4. If risk detected, try registering with email.

Enterprise information certification

1. Complete account information and submit basic game information.
2. If game information unavailable, fill in game name, save as draft, and modify later in game basic information.
3. Click "Enterprise Settings" to enter enterprise information certification page.
4. Click "Start Certification" and submit after completion.

Invite team members

Only team administrators can invite new members. Go to Company Settings > Team Members > Invite.

Step 2: Budget recharge

Currently, the GIP backend does not have a direct recharge entry. Contact your dedicated mini game BD (same team handling advertising placement) to complete budget recharge for corresponding mini game GIP tasks.

Step 3: Configure game information

First-time configuration

1. Add new game on homepage or game list in upper right corner.
2. Select mini game type.
3. Enter basic game information and five in-game actual recording pictures as machine moderation training materials for determining video footage relevance to game.

Update existing game

1. Click "Manage" to re-enter created game.
2. Quickly switch games in top-left corner.
3. On details page, click upper right button to modify basic game information.

Step 4: Configure task information

Create task

1. Select Game Incentive Program → Create New Task.
2. As of December 2025, only CPM type is supported. More task types coming soon.

Configure basic task information

Task Basic Information:

1. Select target country/region. Only regions where game launched are supported.
2. Preheating start time should be at least 2 hours after current time.
3. Set video submission time (must be later than preheating start).
4. Task type (Universal or Assigned): For assigned tasks, select eligible creators → selected creators.

Task Budget and Bidding Information:

1. Basic bidding settings: Currently CPM tasks charge based on per thousand video views. Future charging types to be announced.Supports platform intelligent bidding or fixed bid mode:
• Intelligent bidding: TikTok automatically matches CPM bids for different scale creators based on expected task CPM. Final actual CPM cost fluctuates in small range around expected price.
• Fixed bidding: Settle according to fixed bid set in backend.

Important: Check and turn on "Game link attachment required", otherwise the mini game anchor will not automatically attach when video is published.

2. Advanced bidding settings: Supports tiered bids by creator follower count, fixed-price guaranteed bids (minimum revenue per video), etc.

External Introduction Configuration:

1. Configure task name, content requirements, creation guidelines on task details page. Information publicly displayed to all creators who can view task.
2. If task involves multiple regions, configure multi-language versions through upper right button.

1. Enter TikTok video ID to add featured videos for creator reference.

Recommended Settings:

• Maximum submissions per creator: 3-5 recommended, maximum 10.
• Publish threshold follower count: Recommend 1,000+ followers to filter low-quality creators.

Bidding strategy recommendations

New Game Cold Start:

• Focus on content validation.
• Allocate medium-small scale budgets for universal tasks.
• Bid no lower than 75th percentile of market to ensure competitiveness vs. existing popular games.

Growth Expansion Stage:

• Focus on rapidly expanding content supply scale.
• Attract creators at all levels to ensure content richness.
• Universal + Assigned combination: Universal bid at 50th percentile+, assigned bid no lower than 90th percentile.
• Consider service provider or agency cooperation for sufficient budgets or customization needs.

US Region Bidding Reference:

Southeast Asia Region Bidding Reference:

Step 5: Modify or view data

Step 6: Use GIP creatives for advertising

Get authorization code

View videos in Task Data Analysis → Video List and click to obtain and copy video authorization code.

Use authorization code

1. Log in to TTAM platform.
2. Authorization path: Tools → Creative → Creative library → Creative library.
3. Click "Spark ads posts" → "Apply for Authorization" → Paste authorization code → Click "Confirm" → Complete authorization.

How to operate Spark Ads on TTAM

1. Log in to TTAM platform.
2. Create Campaign level: "App Promotion" or "Web Conversion" acceptable. Placements: Recommend TikTok main version.
3. Create Adgroup level.
4. Create Ads level:
• Creative Details → Open "Use TikTok account to deliver Spark Ads"
• Confirm authorization "Authorized accounts"
• Select format "Single video"
• Ad creative "TikTok Post"
• Select video for delivery
• Complete other creative work
5. Start delivery.

How to guide creators

Configuration Principles

Configuration template

Event Name

Principles: Emphasize in event name:

• Game name
• Large bonus pool
• New version/release
• Emoji for emotional enrichment

Examples:

• Upload {GameName} Clips For A Shot at Winning a Share of a $10,000 Prize Pool!! 🤑
• 🔥 Join {GameName} TikTok Creation Challenge and Collect $10,000 Rewards!

Event Introduction

Game Introduction:

• Briefly introduce gameplay, unique selling points, or version updates in 3-5 sentences.
• For level-based games: Highlight specific engaging levels to show progression.
• Suggested assets: Game icons, character illustrations, advanced level gameplay recordings.

Submission Requirements:

• Reference default copy, can emphasize using local language (though GIP cannot strongly moderate language).

Requirements Checklist:

• Video must showcase {GameName} and highlight why game is special
• Video must feature {GameName} game and materials with introduction to mini game
• Focus on game: Main screen clearly visible, not blocked, sufficient display time, no split screen
• Add context: For non-game themes (comedy, food, dancing), include voiceovers/subtitles explaining game highlights at least 10 seconds in first 50%
• Encourage viewers to tap link to play game
• Keep video public, don't delete or set private before event ends
• Post with required hashtags
• In-game language and text in local language
• Only add game link (other links affect rewards)

Content Guidelines

Most important section - provide sufficient information and references, clearly indicating creative direction and requirements.

Creatives:

• Strongly recommended: Provide Google Drive link with classified video creatives (gameplay, characters, scenes).
• Strongly recommended: Specify submission guidelines and creative directions in Google Doc link with open permissions.

Creation Suggestions:

• Emphasize highlighting no-download feature of mini game, guiding viewers to click anchor or search game name on TikTok.
• Creators may use editing, subtitles, sound effects, commentary to interact with audience, exaggerate reactions to wins/losses, highlight authentic human vibe.
• Acceptable formats: Gameplay screen recording, game commentary, plot interaction, live-action performance.

Category-Specific Suggestions:

Required Footer:

The TikTok Mini Games Official has opened contact channels to all creators. Submit your information via questionnaire for opportunity to become official partner creator with access to more creation guidance, monetization training, and collaboration incentives.

Activity Description (Notices)

This copy is default TikTok compliance copy and does not need modification.

Event Topic (Hashtags)

• Hashtags filled here automatically attach when users publish GIP videos.
• Hashtags are case-insensitive; all lowercase is sufficient.
• Hashtags should not contain punctuation.

Examples:

• #gamename
• #gamenamechallenge
• #gamenameversion
• #maincharactername
• #linkedipname

Frequently Asked Questions

When do creators receive payment? Where can they withdraw? Is there a handling fee?

1. Creators bind PayPal or other payment accounts in GIP personal wallets. Payment received on 15th of following month after task ends.
2. Platform does not take a cut; all revenue distributed to creators. No withdrawal handling fee. Some countries may have tax policies; actual standards subject to local policies.
3. MonthlyEarning payment platform has withdrawal thresholds by region: $10 in most regions, $1-50 in some regions.

What if there are special content requirements or specific content themes?

1. Platform review currently cannot support reviewing by game version or content theme. Developers can emphasize content requirements in task details section and provide guidance in high-quality case and content guidance sections.
2. Supports appealing some videos in merchant backend. If appeal approved, video rewards cancelled. Appeal rules follow platform requirements and cannot be customized.

What is the relationship between target countries and billing regions? Why can't some billing regions be deleted?

1. Target countries: Countries where creators can participate in task.
2. Billing regions: Countries where user video views count as valid exposures.
3. In natural traffic, creator video distribution is random with cross-regional distribution per TikTok rules. Platform sets billing regions based on similar traffic proportion and price principles.
4. Developers should try to cover all game listing regions when configuring details page to avoid exposure waste.