Overview of TikTok Mini Games

TikTok mini games offer users a readily available and engaging entertainment experience, directly accessible within the TikTok app. Learn about how you can leverage TikTok mini games to reach users across the globe.

What are TikTok mini games?

TikTok mini games are lightweight, cross-border entertainment apps integrated with the short-video ecosystem, centered on the core concepts of instant play and global sharing. Users can launch mini games directly in TikTok without downloading them, and they are compatible with both Android and iOS.

In addition to satisfying users' diverse entertainment demands worldwide, TikTok mini games also builds a global traffic bridge for developers. TikTok not only offers users cross-regional entertainment experiences but also helps developers reach global markets at low costs and achieve global game distribution.

We look forward to global developers joining us to drive lightweight game innovation and ecosystem growth.

Core features of TikTok mini games

The core features of TikTok mini games include the following:

• Instant and seamless gaming experience
• Instant play with no download required
• Diverse gameplay types, including puzzle-solving and competitive games, adapted to the usage habits of users in different regions
• Global traffic empowerment
• Multi-entry exposure (short-video embedding, Minis Center, direct search access, and more) to achieve seamless conversion
• Already launched in markets including the U.S., Japan, and Indonesia, with new markets coming soon
• Leverages TikTok's global monthly active user base to provides large-scale traffic support
• Low-threshold development and tool support
• Compatible with mainstream engines like Cocos and Unity, no code reconstruction required, enabling rapid game launch
• Offers basic tools such as account authorization, cross-border payment, and multilingual localization to lower the threshold for development and operation
• Monetization and data optimization capabilities
• Opens dual monetization models: In-app ads (IAA) and in-app purchases (IAP), meeting the revenue needs of different game types
• Built-in data tools for monetization ROI, user retention, eCPM, and more to help optimize operation strategies

How do players find mini games on TikTok?

TikTok offers multiple pathways for user exposure and access to mini games. Users can access mini games through the following channels:

• Search entry
• Search for precise keywords such as game names to access games directly from search results
• Recently played
• Re-visit entries are available on the sidebar of the personal homepage, core function areas, and Minis Center, showing recently played mini games
• Short-video embedding
• Ad campaigns allow users to see mini game embeddings when watching game-related short videos, and users can tap to open the mini game directly
• Collaborate with TikTok creators who can add mini game embeddings when posting videos to drive traffic
• Algorithmic recommendation entry
• Minis Center provides promotional slots, allowing high-quality games to gain more traffic and exposure
• Based on users' gaming behaviors such as frequently played game types, session duration, subscriptions, and more, tailored recommendations are pushed when users browse short videos
• Social fission entry
• Access games via shared links from friends
• Access via a friend's private message chat window to compete against each other or play together

How can you monetize your mini game?

TikTok mini games offer multiple monetization models. Revenue optimization should be aligned with game design.

• In-app ads (IAA)
• Incentivized video ads: Users receive in-game rewards after watching ads
• Interstitial ads: Pop up during game pauses or level transitions
• In-app purchases (IAP)
• Offer virtual items (skins, item packs, and more) with transactions completed via TikTok's payment system

Learn more about how monetization works.

Mini game integration process

The mini game set up and integration workflow generally follows the steps depicted:

For a comprehensive look at the integration process, refer to the mini games integration workflow guide.

After publishing your mini game

After your mini game is published on TikTok and is publicly available, you can evaluate its performance and handle user feedback on our platform.

• Analytics
• View your data dashboard complete with metrics for behavior, retention, and more.
• Report handling
• Users can submit reports to provide feedback about user experience, payment issues, or content violations. Refer to the report handling guide for more details.